Southern University College of Business

WINROCK Web Development Project

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In today’s digital landscape, having a strong online presence is non-negotiable for success. Your website is the storefront of your business in the digital world, where potential customers learn about your products, make purchases, and connect with your brand. That is why we are thrilled to announce a FREE hybrid hands-on web development course at Southern University College of Business, made possible by a grant from Winrock International. The course will equip startups and small business owners like you with the knowledge and abilities to create and manage a strong online presence.

Southern University and A&M College is a historically black land-grant university in Baton Rouge, Louisiana.

Winrock International: Providing Solutions to Complex Social, Agricultural, and Environmental Challenges

Course Title: Web Development for Small Businesses using WordPress

Course Description

Course Description: This in-person course introduces students to the fundamentals of web page development using WordPress. Students will learn how to create professional-looking, functional websites for their businesses without the need for coding skills. Topics covered include website planning, interface navigation, layout design, content creation, and publishing. 

Learning Objectives

1. Understand the Basics of WordPress
2. Set Up a WordPress Site:
3. Navigate the WordPress Dashboard:
4. Customize a WordPress Site:
5. Create and Manage Content:
6. Enhance Site Functionality:
7. Optimize for SEO and Performance:
8. Manage a WordPress Site:

Learning Outcomes

By the end of this course, students will be able to:
1. Set up and configure a WordPress website tailored to their small business needs.
2. Navigate and use the WordPress dashboard effectively.
3. Customize the design and layout of their site using themes and the theme customizer.
4. Create, organize, and manage content, including posts and pages.
5. Enhance their site’s functionality using plugins and widgets.
6. Implement basic SEO strategies to improve site visibility.
7. Optimize their site’s performance and ensure it is secure.
8. Perform regular maintenance tasks to keep their site updated and backed up.

Here’s why having a website is essential for your business:

Showcase Your Products: Your website is your platform to showcase your products or services to a global audience. You’ll learn to create vital pages highlighting your offerings and attracting customers.


Accept Payments: In today’s digital economy, accepting payments online is crucial for business growth. This course will teach you how to set up payment gateways and securely process transactions on your website.


Enhance and Maintain Your Site: As your business evolves, so should your website. The hands-on training program covers basic content management system techniques and the popular web design software WordPress (or any tool you choose), empowering you to enhance and maintain your site as your business grows.


Establish Your Brand: Writing a blog is an excellent way to communicate with your community and establish your brand’s voice. This course will teach you how to craft compelling blog posts that engage your audience and build trust in your brand over time.

How do I join?

WINROCK Webpage Project!

Don’t miss this opportunity to take your business to new heights online. Email Dr. Tapan Sarkar at tapan.sarkar@sus.edu with “WEB DEV” in the subject line to enroll in the class and start building your digital presence today. Let’s elevate your business.

Contact us to Join

Instructor and Course Designer

Dr. Tapan Sarkar, CISA

The Instructional Team

(L-R) Arun kumar Bashetty, Varalakshmi Meruva, and Sricahandana Julakanti

Classes in progress

Below are some pictures taken while the classes were in progress

Class in Progress

We understand that your time is precious as a small business owner. That's why our classes are designed to be flexible and convenient for your busy schedule. The classes will be held from 6:00 p.m. to 8:00 p.m. every Tuesday and Thursday from June 4 to July 13, 2024. Whether you prefer to learn online or in person, you can join at your convenience and learn at your own pace.

For inquiries, please get in touch with helpdesk@weblabs2024.com

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